Cross-channel Innovations

Improve your digital and e-business performance with evidence-based insights!

I have more than 12 years experience with assessing the efficiency and effectiveness of multichannel marketing strategies and its opportunities for growth. For example, I performed a benchmark of retailers in multiple countries on for example channel availability, website content features, resources, turnover, customer experience, etc.

I further developed evidence-based approaches to optimize cross-channel sales and improve the allocation of marketing budgets.

Based on your channels usage, customer focus and company goals I can review your cross-channel e-business performance alongĀ a wide range of parameters and industry benchmarks. This business intelligence allows you to identify those opportunities that improve your channel performance with actionable information to improve the allocation of marketing budgets.

List of my publications and presentations