Digital tools and e-commerce can be deployed to speed up your organizational transition and contribute to a sound business case to market sustainable products and build new business models. For example, social media can build communities and engage customers regarding green product launches. Mobile apps can help customer to make sustainable buying decisions and help employers to adopt a more CSR-minded focus.
I have extensive experience about ways to align your digital, e-commerce and mobile strategies with green marketing strategies:
- Redesign products and revamping business models
- Deploy social media and mobile apps for your CSR communications
- Measure the direct and indirect effects of green marketing